Saturday, June 21, 2008

AIRLEAF VICTIMS UPDATE JUNE 21, 2008

Dear Airleaf Victims and Friends,

There is no new news for this week concerning Airleaf. I should hopefully have some new news by next week, so please hang in.

Our book co-op is moving along nicely. I'll be meeting with the web designer on Monday. I have changed the name of the group at the suggestion of one of our members, Jim Akenhead. Instead of Authors New Start, I have taken out the new domain name of www.BooksOfExcellence.com, and we will be known as the Books of Excellence Author's Co-op. I think the name says it all! It will also be savvier for advertising purposes of the group. If you want to join the co-op, there are still a few spots left. Email me at Bonkaye@aol.com and I'll send you information. For those members who are enrolled in the group, I will send you an email by Tuesday after I meet with the web designer on Monday.

In moving ahead, I would like to reiterate about some of the lessons learned from the Airleaf experience. There's a saying, "Those who do not learn from the past are bound to repeat the same mistakes in the future." I see that happening to many of our victims who are re-victimized again.

If you have re-published since Airleaf, make sure you receive quarterly notifications about your sales and royalties. A publishing company should make sure you get a statement and/or check on a quarterly basis. I have had a number of people who engaged in book deals nearly a year ago who have received one or no statements. This is a red flag of a problem.

Also, before you re-print or publish again, talk to the company so you will fully understand what your profit will be for every book sold. There is so much confusion surrounding this issue which inevitably leads to author disappointment. For instance, some publishers tell authors they will earn a 50% split on profits, but the key word here is "profit." First ask what the printing cost will be because that's the first number deducted from your "profit." Then take into account that if your book is sold on outlets such as Amazon or Barnes and Noble, there is a 55% discount. This is why authors can end up with a dollar or less per sale after splitting the "profits." If you are paying $1,250.00 or more to get your book in print, that means you have to sell over 1000 copies just to break even on your outlay of money. This is why so many authors are so disappointed when they realize the reality of POD publishing.

Even if you sell a book and receive an advance, it could be a long time before you see any additional money. My first book was sold traditionally, and I received an advance of $2,000.00. I had a literary agent for the book who receives 25% as a commission from every sale I made, including the upfront money. That meant my advance was $1,500.00. It took me three years to start earning new money because of how little I made on the sale of each book.

Please keep in mind that the price of promotions should be weighed against the sales of your book. In other words, if you pay $750.00 to have your books displayed in book festivals, and even 20 of them sell (which is highly unlikely), you are looking at a possible profit of $80.00 against your investment of $750.00. You would definitely do better investing your money with a legitimate publicist who can spend 20 hours just working on your book setting up book signings, newspaper interviews, radio shows in your city, or even taking out ads in local papers to promote your book.

When you are negotiating with a new publisher, DO YOUR HOMEWORK THOROUGHLY! Do comparative shopping. There are so many inconsistencies from publisher to publisher of what you are getting for your money. Check and see what the cost of printing will be before you set your price for the book. If your printing cost is too high and your sale price is too low, you could be losing money on your sales.

Make sure before you go with a company you have a SIGNED CONTRACT. How many of us never had a signed contract with Airleaf? How many of you have gone with companies and still don't have a signed contract? If you don't get a signed contract, it will be harder to get what's due to you if you have to go to court. If you have republished and have not received a signed contract, call your publisher on Monday and ask to receive one.

In your contract, make sure you see it clearly stated how often you can expect royalties and statements. If you don't, it's left to the publisher to decide. Some people are told they will only receive payment once a year. Make sure you clearly understand what to expect time wise and money wise.

I have seen some publishers say that they will never keep your money for books sold when they charge you a very large fee upfront. They say you can keep all of the profits after the printing costs. But they will charge you 20% - 25% more for printing charges which is where they also make their money. Check with at least 3 companies to see what the printing charge would be for your book.

Check your credit card bills. A number of our victims have written to me about monies that were taken from their credit cards without authorization. One slimy publisher told his customer that he would make it up to her in printed books. There is never an excuse for anyone to use your credit card UNLESS YOU APPROVE IT FIRST!

If a publisher uses your credit card without your permission, this is grounds for criminal charges.

Research the company you want to use on the Internet. Go to websites like Writers Beware! or Preditors & Editors to see if the company you want to use is listed. Also when you type in the name of a company into a search engine, type in, "Critics of Airleaf Publishing" or whatever the name of the company is. You will surely find some revealing information before you walk into a trap again in almost all cases. If there is any doubt or concern, CHECK WITH ME FIRST. I don't have all of the answers for sure, but I am happy to research it for you and call on my predatory publishing experts.

Learn how to do inexpensive marketing yourself. No one can sell your book as well as you can sell it! Get an inexpensive webpage, have cards made up, pass them out to everyone, everywhere. I have a place on line that makes up 250 beautiful cards for $10.00. If you want to use this service, let me know and I'll forward you the information. Call your local newspapers. Tell them that you are a local author and you have a book that has recently been released.

For those of you who have been successful doing your own marketing, please send me some ideas to share with everyone else. Also, if you feel that something didn't work for you, share that as well.

Also, until a book promoted by publishers taking books to Hollywood is actually being turned into a movie, stop throwing your money away for a company to take your book there. Let's learn from the Airleaf tragedy—Hollywood is NOT waiting for our books. Don't be sucked in by the glitz and glamour of fame by predators that want to take and use your money for themselves.

Have a good week!

With love and hope,

Bonnie

Saturday, June 14, 2008

AIRLEAF VICTIMS UPDATE JUNE 14, 2008

AIRLEAF VICTIMS UPDATE JUNE 14, 2008

Dear Airleaf Victims and Friends,

This will be a short but important update. Last Saturday, Indiana was hit by some of the most horrific storms in its history. One of the towns ravaged by the flooding was Martinsville. More specifically, the Airleaf building was totally flooded out. Every remaining book stored there was destroyed as well as all other files including disks and other items you may have sent there. The building itself was under at least four to five feet of water throughout the facility.

The Airleaf flood will bring many new questions to light. Did Carl Lau have flood insurance? If he did, will he be reimbursed for all of the tens of thousands of books that were there? If he didn't, will this force him into greater financial stress pushing him into bankruptcy? We don't have the answers to those questions, but I hope to find them out as the weeks progress.

A number of our victims were fortunate to recover their property over the past six months thanks to Bob Denton, now owner of Mountain Valley Publishing Company. I asked Bob if he would be willing to help our authors get back their books and materials stored in the building, and he was extremely responsive. I have received dozens of letters from you, our victims, about Bob's helpfulness and courteousness in helping you with this task without charging any money for his own time—only for the cost of postage.

Although I was not very nice about Bob in my early updates because of Airleaf and his connection there until nearly the end, I do believe that he truly feels very bad for all of the authors who were fraudulently taken by Airleaf and has tried to make up for that. I have heard very positive feedback from some of our victims who republished with Bob concerning his timeliness, excellent customer service, and professionalism in getting a job done and their books into print.

But most importantly, we owe Bob thanks because he worked tirelessly in filling those requests from numerous victims who asked for his help in retrieving materials back from Airleaf. He tried to get to everyone who came to him, and he did get many of you back your valuable belongings. For the others who were not as fortunate, whatever was at Airleaf is now gone.

As you all know by now, I'm the first to pull a punch where it needs to be pulled. If someone is taking advantage of our authors like I reported about Brien Jones of Jones Harvest was last week, I will do everything to expose it to you.

And talking about Jones Harvest, in this week's Writer's Beware, my predatory publishing guru, Victoria Strauss, followed up on my Jones Harvest expose from last week in her own column and added some additional information that you may like to read. Here is the link to Victoria's column.

Link:

Writer Beware Blogs!

Thank you, Victoria, for working endlessly to expose the predatory leeches in our midst. You and Anne Crispin make this a safer world for unsuspecting authors.

I'd like to also mention that Fideli Publishing Company, owned by Robin Surface and staffed by ex-Airleaf employees (who left there due to the fraudulence), was also destroyed in the flood. Robin and her staff have worked diligently with some Airleaf victims to put their books into print and to return books that were left at Airleaf. They are now trying to put life back together for the company. We wish Fideli good luck in getting restarted.

On a positive note, our authors' co-op is moving along nicely. If you have signed up to be part of this new, exciting venture, you will be hearing from me this week as we finalize our plans to get started. If you did not notify me yet and would like to be part of our group, Authors New Start, there is still time. Just email me at Bonkaye@aol.com. We have nearly 50 people which was my start-up goal. The group will be limited to 100 members.

That's the news for this week.

With love and hope,

Bonnie

Saturday, June 7, 2008

Airleaf Victims Update June 7, 2008

Airleaf Victims Update June 7, 2008
Dear Airleaf Victims and Friends,
Our numbers have now reached over 450 members. Welcome to the new members of our group.
We had a positive response to our Authors New Start Co-op group this week. So far, in our first week, we have 28 people ready to go. I will give this one more week in hopes of getting our targeted 50 members, but we can always add new members when people want to join who are part of our group.
Once again, the cost to join will be $50.00 for the first year, and $25.00 a year after that. For that money, you will get one book of your choice on the front page of the website and then a full page about you and your book or other books. If you need to make changes to the site such as adding books, there will be a minimal charge. In addition, members have to commit to buy five (5) books per year from other authors who are members of the co-op. These books can be used for gifts or for your own reading enjoyment.
Any additional money that comes in beyond the cost of the website design and web hosting will be used for advertising the website on Google and other search engines as well as sending out press releases to appropriate news sources.
If you have sent me your confirmation, you'll receive information from me in the next few days. If you still want to join this exciting new undertaking, drop me a note at Bonkaye@aol.com.

Déjà vu, Airleaf vu, Jones Harvest Publishing too!
Part of moving forward is learning from the mistakes of the past and not allowing ourselves to become victims again. It is with great sadness that I have to warn our members about another predatory publishing scam that has re-incarnated itself and replaced the fraudulence of Airleaf Publishing.
In the past six months, I personally have received nine different horror stories about Jones Harvest Publishing primarily from senior citizens who invested thousands of dollars into an Airleaf-type dream and in all but one case, after they invested and lost thousands of dollars at Airleaf. These people were sold promises—just like at Airleaf. Here is a typical sales pitch (from one of the numerous Jones Harvest websites listed below) that one author sent me from the package she paid $5,000.00 for over a year ago:
(I am substituting the book title and author name to protect the innocent)
Bright Tomorrow should make you a celebrity!
Dear Joan C.,
Has your publisher or publicist ever even read Bright Tomorrow? Or are you and your book known by an account or book number?
There are hundreds of vanity publishing, publicity and literary agencies across the nation—some charging ten to twenty thousand dollars—and all of them waiting for the thousands of authors that write new manuscripts every year.
These companies will publish or just print overpriced books, and attempt to provide royalty-paying publishing deals, or write press releases and promotions to try to get a review written…all of this is done by email (SPAM), of course, if that.
Author Celebrity Associates is different. We make promises and keep them. WE WILL READ YOUR BOOK. We will find out what makes it special and how best to present it. If you choose, we will publish or republish your book at no extra charge.
We want Bright Tomorrow to make you a celebrity. You deserve it. We also want to make this very easy for you. All we need from you is your book or manuscript—whatever way is most convenient. With that, we make the following commitments to you:
• WE WILL READ YOUR BOOK IMMEDIATELY
• We will publish or republish your book in 60 days or less. (Optional, but no charge)
• We will pay you 100% of the profits from the book sales until you have earned back our fee.
• We will feature a picture of you on the home page of www.Authorcelebrity.com
• When a reader clicks on your name or picture, they will see your book(s) and information.
• We will place your book for sale on 10 websites including amazon.com
• We will call every newspaper, magazine, and radio station in your hometown and report.
• We will guarantee one television appearance and provide you with a DVD version.
• We will guarantee 3 separate AM or FM interviews in major metropolitan markets.
• We will guarantee a fourth interview on nationally syndicated AM/FM radio show.
• We will submit your book to a film producer for review and recommendations.
We will not be attempting to make these things happen. Each of these commitments is guaranteed. We won't stop there either; our plan is to do much, much more. We will also continue to publicize and sell your book as long as you let us, (or until you get a better offer) at no extra charge.
We will not be satisfied until we place Bright Tomorrow in bookstores everywhere and (name) is a celebrity. This program has a one-time fee of $7500. There are no further charges of any kind.
Sincerely,
Brien Jones, President
P.S. In your case, the price is $5,000. That is my way of apologizing for the past misfortunes AND showing you what we can accomplish at cost. Please keep this offer confidential. All but a very few authors must pay full price.
Wow—this is AIRLEAF all over again. The authors who have become Jones Harvest victims all have the same story about broken promises including time delays, failure to see galleys, numerous errors in the proofs, virtually no sales, lack of coordination of promises, and disrespect by some of the staff. When the first set of victims came to me in November, I told them to request their money back as I did all of the future ones who wrote to me. Some of these new victims had their money returned after they wrote Jones Harvest a letter threatening to report the company to the FBI and Attorney General. However, there are other victims whom I have recently learned about who have not had their money returned. And I can bet that there are other victims who don't know to come to me for help. Interestingly, most of these victims who contacted me are 70 years or older and vulnerable.
When Brien Jones started his own business in January of 2007, he made claims that he was going to be different than Airleaf. He left Airleaf because of the broken promises that were made to authors. As he stated in a letter to me dated January 30, 2007, "Carl and I had different opinions on how to use Airleaf's resources. I did my best to keep authors from being dissatisfied with our services. In your case I failed and I apologize."
I should have known there was a problem from that letter because I never worked with Brien Jones or even knew who he was. I only learned about him after he left and sent me an introductory letter like many others received. I took the bait because at that point, I knew something was wrong at Airleaf since my money wasn't coming through.
In my early conversations with Brien, he was clear that he had one goal and one goal only—selling books to bookstores. He was totally against the Hollywood trips, the book fairs, and other Airleaf plots because that's not how to sell books. He sounded legit to me, and not knowing differently except from Airleaf making some snide comments about his leaving, I had no reason to doubt him.
As the months went on and I was really disgusted with Airleaf, Brien offered to print my book for free in the summer of 2007 if I would be on his website. I was not opposed to that at all since I had reached the end of my rope with Airleaf. But as I became more involved with the Airleaf Victims group I started in August 2007,(which incidentally was NOT a plot with Brien as Airleaf kept suggesting) and started to read complaint after complaint about Brien Jones, I started to wonder why so many people were holding him responsible for their losses. People were looking for vengeance against him more than Carl Lau. I tried explaining that Brien had nothing to do with the money—that was Carl Lau. But people were adamant—Jones was guilty. They didn't accuse him of keeping the money, but rather of taking their money for packages that were never delivered.
I wrote those authors back saying that we need to target Carl Lau since he was the owner of Airleaf and ultimately the one responsible for not delivering what was paid for and keeping our money to enhance his lifestyle. He had visions of grandeur of becoming a famous Hollywood figure in the movies. His ego allowed him to be taken by the likes of Al Smith and Litestone Entertainment, a crooked "production" company that collaborated to make a number of you believe that your books were being turned into films by highlighting them on their now defunct website. Lau opened up his "Allen Agency" in California to sign movie contracts with authors. The whole thing is beyond bizarre and actually a story worthy of a real Hollywood movie.
I confronted Brien on the complaints coming in, but his answer was always the same. He claimed he sold services—he had no idea the services weren't being delivered. When he learned about it, he left. I would also call him on the complaints about misleading people, but the answer was the same. He was just as salesman. Somehow, Executive Vice President seems like more than a salesman to me. But Brien kept stating he was reforming from whatever sins he participated in while at Airleaf, and people should give him a chance. He even published some of the authors' books for free to show good faith.
But moving forward, I started to see that Brien was doing things in the same way that Airleaf did. I guess Brien realized that just publishing books and selling them wasn't going to make him money. First it was sending media blitzes for $450.00. Then it was going on book tours for $750.00. And of course, he was now going to take your book to Hollywood and pitch it to the movie directors.
If you look on the Jones Harvest website, you will see a whole bunch of other websites that he sponsors including: Author Celebrity Associates, Starred Review, AuthorSoldier (New!), Perfect Heart Publishing, Great Concept Books, Bookwheat, Bargain Book Basement, and Chosen Few. Each concept lures people in through a different door, but all roads end up at the same place.
Also, at the bottom of the shopping list is My Author Profile. According to the website, you can have yourself featured on there for $499.00. Yikes! You can have your own website designed and hosted for less than $100.00 and not have to share it with a bunch of others who will only be viewed by Jones Harvest authors and potential Jones Harvest authors.
Another note of interest: Part of the hook is promising reviews to customers. In a standard letter, it stated:
Also enclosed is a review we've received after sending it to a professional reviewer. We are our reviewers to be honest and to offer a clear perspective of what other readers could expect. As such, we really can't do anything about what it says, that's kind of the nature of the reviews. The reviewers are professionals so they are generally quite respectful and view your work as having an audience, even if it's not every audience.
People pay Jones Harvest to get their books reviewed. I read the review. It was signed by Tim, Brien's former phone receptionist and college nephew. His title under his name was "Media Researcher and Educator, T&R Reviews." The T&R stands for Tim and Rosa, Tim's wife. That's really a credible "professional" source to pay money for, isn't it? Next it will be the scary pumpkin head on his logo or possibly the wilted hay stalk writing the reviews.
Jones Harvest has gone from the original promise of only selling books to bookstores to:
National Blitz - $1850
We will feature your book on the HOME PAGE on our websites, www.jonesharvest.com and www.bookwheat.com, usually the same day you start! That means that any reader or bookstore owner that sees those websites sees your cover.
We will also read your book and write a comprehensive review. This review will then be featured on our unique website www.starredreview.com. We will also submit the review to 20 websites.
We will then write a custom, full-color, one-page promotion for your book. We will send it to you for your approval. You can make whatever corrections you want, at no additional charge. We will then mail it to 1000 bookstores in any markets you choose with an invitation to buy your books and/ or set up book signings. We will follow-up on all responses by telephone or whatever is necessary to place your book or generate a book-signing.
We will also write an AP style press release about your book and submit it to 100 newspapers and magazines. Before we mail it, we will send it to you for approval--again you can make changes at no additional charge.
Most importantly we also assign a telemarketer to you not only to answer responses but to also make outbound calls to newspapers, magazines, media and bookstores in the markets of your choice.
And now he's progressed to a super, duper, deluxe package of the secret price of $5,000.00 reduced from $7,500.00 so you can be a guest on vanity radio with Ian Moore and Stu Taylor, Brien's friends that almost no one listens to. But please keep that information "confidential" because only a few lucky people are getting that special price and we wouldn't want to let the word out!
Bottom line—there's a saying: Hit me once, shame on you. Hit me twice, shame on me.
So far, I haven't seen any of the Jones Harvest customers on television as some have been promised. And I certainly don't see any celebrities in the making. I have to wonder how I ended up on the Jones Harvest Celebrity Authors MySpace account with all of my books since I'm not a Jones Harvest Celebrity. Oh well, maybe Brien will update his site.
My bottom line is that predatory publishing must be stopped at every level. It's doubly insulting that the man who scammed at Airleaf is still pulling the same scam at his own company. It's time to put a stop to the illegal taking of authors' money. If you think you are a victim of Jones Harvest, please contact me and I will be there to guide you into your new membership group!
With love and hope,
Bonnie Kaye